Split-second decisions at the supermarket

One and a half seconds. In that time the packaging’s message must reach the customer if they are not to look away and choose a competing product from the supermarket shelf. By measuring customers’ eye movements, a research group at the Humanities Laboratory has discovered that we look at no...

Language learning as easy for adults as for children

Research at the Humanities Laboratory in Lund has refuted the myth that children find it easier to learn languages than adults. The studies show that children and adults are both just as good at identifying new words and understanding their meaning when they hear a foreign language for the first...